Optimization & Publishing
Formats, platform requirements, and SEO for video.
Module Overview
Strategy for selecting the right formats, thumbnails, video metadata, SEO basics, platform-specific tips (YouTube, school LMS), and measuring engagement metrics to iterate.
Learning Objectives
- Choose appropriate formats and export presets for target platforms.
- Create thumbnails and metadata that improve discoverability.
- Measure and interpret first-order engagement metrics (views, watch-time, retention).
Lesson-by-Lesson Breakdown
Format selection and export presets for web and social platforms.
Thumbnail design and metadata best practices.
Publishing pipelines for LMS vs YouTube.
Key metrics to monitor and basic analysis.
Iteration based on viewer data.
Hands-on Activities & Deliverables
Activities
Publish a capstone video to a target platform and produce a short analysis of first-week engagement metrics and a plan to iterate.
📦 Deliverable
Published link + metrics report + iteration plan.
Required Tools & Readings
Platform publishing guides and thumbnail best-practice checklists.
Assessment & Rubric
- Quality of publish40%
- Metrics analysis30%
- Iteration plan30%
Prerequisites
Prior modules.
Parent-Friendly Value
Ensures student videos are published correctly and have measurable reach.